Make sure that your formula references the correct data, especially if you’ve moved things around. From a UX standpoint, this is a positive move because some visitors prefer reading over watching a video—and Google wants to rank content that appeals to as many searchers as possible. You must include the required VideoObject properties for your content to be eligible for display as a video rich result. It means that if you’re ranking high in Google already, you can get those pages to show up in Google’s “Videos” tab by embedding a relevant video. Go to the “Organic keywords” report, then add a relevant keyword to the “Include” filter.

Imagine this – A user is using Google Search with your target keyword. They see your web page on the Google Search Results Page and click on it. Shortly after, they either leave your web page or return back to the search. This type of interaction is counted as a “bounce” and increases your bounce rate. In this case, an increase in bounce rate is bad – and to Google, it means more people are leaving your site unsatisfied.

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Aside from that, the strategies outlined above really are the key to ranking well on the Google SERP. There’s no exact science to ranking #1, but there are ways to greatly improve your ranking and get the results you need. We’d love to help you put together an advertising strategy that will help you get the results you need. Your keyword strategy is at the heart of ranking well on the Google SERP.

• You must follow their E-E-A-T guidelines to rank better on Google and deliver valuable, accurate, and well-researched content.
• Results don’t always come immediately—but if you trust the process and consistently try to improve your SEO, you should see incremental results in time.
• Paid ads can help you dominate the top of the first page while earning you clicks.
• However, there is no point in optimizing the title tags of pages that won’t be seen by searchers.

Improve Page Experience

App Radar’s store listing editor allows users to edit all store listings for various markets in one place, reducing the time it takes to update and analyze apps. Google Play ASO should be a data-driven process that involves both keyword research and conversion rate optimization. Acquiring accurate data on keyword performance or visual trends is the most significant consideration for apps entering the marketplace. Promo videos can significantly improve app conversion rates, so invest some time in creating them.

It’s worth noting that page speed, in particular, is a relative ranking factor in many ways. Page experience is a set of signals that Google uses as a ranking factor. For the rest of the On-page SEO, you can get help with AIOSEO, a complete solution to work on metadata and linking strategies to optimize your web pages within WordPress.

Use a congruent image

For example, let’s say we want to build links to our beginner’s guide to SEO. If we search Google for competing pages with the Ahrefs’ SEO Toolbar installed, we’ll find that one has links from over 14K referring domains. For example, our site has two very similar pages about meta keywords. We have a blog post explaining meta keywords and a glossary page that does the same thing.

Choose the right business categories for your Google Business Profile to help Google understand what your business offers and match you with the right searches. If you pick the wrong categories — or don’t add enough — you could be missing out on potential customers. Google decides which businesses rank at the top of its searches based on several factors. The more aligned your business is with these factors, the higher your chances of appearing in front of potential customers. When your business SEO Anomaly is optimized for Google Maps, more people will find you first, visit your location, and become repeat customers.

For ranking even higher, or for improving your rank for really hard keywords. Your SEO title, or meta title, is the title that appears on the actual SERP. And similar to headings, Google doesn’t give you a whole lot of room for creativity. More often than not, a title similar to what’s already ranking on page one is the way to go. Maybe you’re already ranking sort of high and want to rank higher. Check out my guide packed full of actionable SEO tips to increase your rankings.

Your goal should be to secure high organic rankings for your most desired keywords. This is an exercise that will take the effort of both marketing and management. Keywords with high volume and low to medium competition are the sweet spot — they have high traffic potential and are easier to rank for. You can also learn how customers actually talk about your products by using AI-powered conversation analytics tools like Signal Discovery. Custom store listings are versatile, allowing you to create unique experiences for carefully targeted users. They’re significant for ASO because they positively impact conversion rates (a ranking factor).

One helpful tool for monitoring keyword phrases and optimizing your blog is Google Search Console. From optimizing your blog content with relevant keywords to building high-quality backlinks, we’ll cover all the essentials you need to know to improve your search engine rankings. Knowing your SEO ranking helps you identify high-traffic keywords that can improve your online strategy. By leveraging tools that provide real-time data, you can make informed decisions and adjust your content and marketing strategies accordingly. Investing your time in understanding how to check your rankings can transform your approach to digital marketing.