Optimizing your site to rank higher in search results will help potential customers find your products and services. If you want your startup to succeed in the highly competitive online world, you must optimize your website for search engines. Compelling BHS Links media can also push back against one of the biggest concerns SEOs have about AI Overviews — lost traffic. With captivating, user-focused multimedia, it’s possible to pull a user’s attention from the generative results to your website’s listing.

The focus points of SEO in 2025 are still high-quality content and technical factors like site speed, security and mobile parity. But there are more aspects that Google and other search engines deem important. Unlike other marketing channels, such as social media, where people happen to scroll upon your brand and content.

High authority backlinks are links from highly trusted and credible websites. A backlink from a reputable, high-authority site boosts your site’s SEO more than one from a lesser-known source. It’s pivotal in determining your site’s ranking in search engine results. At Digital Sprout, we specialize in providing customized SEO solutions for businesses in Maryland and beyond.

Prioritize & Map Keywords

You can apply AIOSEO’s internal linking recommendations in 1-click without manually editing each post. For example, if they use the word “compare,” they’re likely trying to decide between buying a product. But whether you decide to try Google AMP or not, you still need to be sure that your site is 100% optimized for mobile devices. For a more in-depth overview, check out this guide on how to use Google Search Console to improve your SEO. First, search Google using the terms you think your customers will use.

YouTube SEO: The Ultimate Guide to More Views in 2024

Google rewards websites that prioritize user satisfaction by improving their visibility in search results. This blog breaks down what Google ranking signals 2025 look like, how SEO ranking works, and what role E-A-T plays in search rankings. Ranking for local searches requires focus on a combination of different local SEO ranking factors.

I’ll explain what each of those user engagement ranking factors mean below and whether each of them can help you, or hurt you. A lot of marketers are still focused on backlinks but there is no point in building backlinks if you don’t have quality content serving your core customers. They’ll lower your ranking for it, too, because above all else, Google needs to keep its users satisfied. That happens when searchers are shown high-quality content that matches their search query.

• Discover which signals matter most for improving search rankings and website visibility.
• Combining this understanding with both experience and knowledge of search engine algorithms can help lead to better SEO practices.
• It gives Google a clear indication of what your content is about and also helps to increase relevance when users are searching for your keyword.
• Search engines work by crawling, indexing, and ranking the Internet’s content.
• Additionally, this chapter highlights a broader shift as Google moves away from rewarding technical optimizations like HTTPS in favor of high-quality, helpful content.

This is generally a good sign that the information is trustworthy. The most basic signal that information is relevant is when content contains the same keywords as your search query. Because of that, getting more social shares does help your search engine rankings, if only indirectly. So when you optimize titles, descriptions, and content to get the clicks and deliver value on the other end, you can boost your search engine ranking.

It’s about ensuring that your digital footprint accurately mirrors your real-world business operations. Regularly check and update these details to ensure their accuracy. Additionally, Google considers actions like requests for driving directions to your business. More requests for directions could signify a stronger interest from potential customers and positively impact your local results.

They may not find the information they need or the page may load too slowly. It is important that you keep people on your page so you can decrease your bounce rate. There is one negative behavior that you’ll need to be aware of is bounce rate.

Many of these searches include a city name, or the phrase “near me.” These users are looking for businesses near their geographical location. When users conduct searches using “near me” or “in (location)”, this triggers the Google Business Profile listings. Local SEO is a little different because it also requires using Google Business Profile. Google Business Profile is a feature of Google search that lists local businesses on a map, based on a user’s search.